The BusinessMoat.com℠
Private Network
[ Designed & Facilitated by Ray East ]
Today, your most AI-savvy competitors are finding new ways to make your business irrelevant.
Build a competitive advantage that gets stronger when AI advances.℠
☆☆☆☆☆
Join the #1 private network for visionary CEO's and founders who together build modern business moats that get stronger with AI, not weaker.
The BusinessMoat.com Private Network is an AI-leveraged learning community for leaders.
It was founded by Business Moat Strategist Ray East and designed for non-technical founders CEOs and business leaders.
Our members connect and support each other deeply with meaningful conversations and feedback as we gain momentum implementing AI-Optimized business moats.
We have a shared vision of being first-movers in our industries, flourishing in the Age of AI, and helping others to flourish too.
Build Your Modern Moat
Get clear AI-driven moat roadmaps that show exactly where AI can deliver defensible ROI for your business.
Lead Your Industry
Be supported by innovation-driven business leaders who share what’s actually working and what's not.
Flourish in the Age of AI
Build momentum with regular challenges and expert feedback.
The next wave of leaders who dominate their industries will be the innovative movers who take action now.
Are you one of them?
Apply today.
Yes—I will set the pace in my industry“Most of today’s small and medium-sized businesses won't survive the AI disruption arising in the next 3 years. This is because most business leaders don’t "get" that AI isn’t their competitive advantage—their AI-first moats are.”
Ray East // The Business Moat Strategist for the Age of AI
“I have more job security now in my leadership role than I have ever had in my career... the financial investment is one of the best investments I have ever made, hands down.”
Jennifer D. // Executive Director // National Philanthropic Foundation — New York City
You’re not alone in facing AI disruption.
- “It's like drinking from a firehose of change.”
- “I’m trying to conduct an orchestra when I can barely play an instrument.”
- “The pace of change is relentless—I master one concept and five new ones appear overnight.”
These are the kind of things that today’s founders and business leaders are saying. If any of them resonate for you, then you’re in the right place.
Most of today’s CEos and founders feel overwhelmed by AI’s break-neck speed, and yet they know that whoever moves first will win an outsized market share. And whoever waits too long will feel the bitter pain of being disrupted--the distress of being edged out of business by competitors that leveraged AI better than you.
But... here's the good news: Your business can become the first-mover. Your people and your AI can set the pace.
You don’t have to go it alone. We're here for you.
In our Business Moat Community:
You’ll Gain Clarity
You'll Gain Support
You'll Gain Momentum
AI isn’t your advantage—modern moats are.
Using AI to help your traditional business model won't be enough. Traditional moats—like brand loyalty, relationships, switching costs—they're all collapsing.
AI erased them the moment it changed the economics of competition.
Modern Moats are now the only defensible advantage.
Companies with AI-optimized business moats models will displace the others in their industries.
[ What's your plan?]
"Hey Ray, just had to share. The AI tools and strategies you have delivered are already making a huge impact on my company and on my clients.
I’m seeing so much of what we're doing on our calls transform not only my business, but also my mindset.
It feels like I'm getting so much value from you, and wanted to say thank you. I’m so grateful and appreciative!"
Zachary Beukema // Founder // The Lighthouse Group LLC
Rafael Perez
"The AI-Optimized Mastermind feels different from other programs. Ray really wants to help you and the whole community is a big blessing. Massively helpful for business leaders looking to start their AI journey for real."
Senior Colorist // NBC Universal
Susan Owens
"The AI-Optimized experience was awesome. By bringing AI into my role, I'm now saving around 25 hours per week in mundane tasks. I'm still in shock over it all. Ray is awesome. I got hands-on practice with AI tools, automation and prompts. I also learned new ways to manage business differently in light of AI."
CHIEF OF LOGISTICS // SIMULINT
Lethia Owens, CSP
"Ray has a way of helping you become clear. His ability to intuitively pull the information you need to put steps in place to get to the next level—it’s mind-blowing."
CEO // GAME CHANGERS INTERNATIONAL
Meet Ray East
— Catalyst for AI-Optimized Leadership —
A small percentage of businesses worldwide are not only adopting AI but they're also strategically reinventing their businesses to maximize AI's potential. Research from the Harvard Business Review indicates that this type of forward-thinking business will disrupt their competitors in their industry.
Ray East is one of the leading catalysts for this worldwide AI-Optimized Founders Movement and the AI-Optimized Operating System℠. He is an AI-driven business strategist, executive coach, author and keynote presenter.
For over 30 years, Ray has empowered innovation at Fortune 500 companies and small startups alike. With the help of Ray's leadership and facilitation, these teams have generated improvements worth hundreds of millions of dollars.
He's built powerful, customized AI solutions for companies. He is also a specialist in designing highly-transformational experiences that empower business leaders to boldly innovate for exponential improvements with AI rather than incremental ones.
Ray is an official C-Suite Network Advisor & Thought Leader. He’s also the author of the internationally-beloved book: “Discovering Why People Follow a Leader [The Life Of Manny].”
He holds a J.D. from Columbia University, an M.A. from Johns Hopkins University, and an A.B. from Vassar College. He received his co-active life coaching training from The Coaches Training Institute (CTI).
Don't give an incremental response to an exponential era. Go big. Go now.℠
50% x 2
25 hours
$39,000
Set the Pace in Your Industry℠
Introducing:
The AI-Optimized Founder℠
(The Mastermind)
Designed & Facilitated by Ray East
The leading private network for non-techie founders, creators and business leaders who are on the move from AI anxiety to confident, first-mover action.
What You’ll Gain… and Why It Matters
CLARITY
You'll have plain-English roadmaps to show you exactly where AI can deliver real ROI for your business.
SUPPORT
Experience a supportive peer group (founders, senior leaders & CEOs only) who are professionally coached by Ray East, so you all can skillfully share best practices, challenges and honest feedback.
MOMENTUM
Enjoy weekly and monthly accountability rhythms that keep you executing projects while your competitors fall behind.
Your Biggest AI Challenges: Tackled Head-On
➤ Knowledge Gap & Overwhelm
Bite-size explainers and hot-seat Q&A turn jargon into action steps.
➤ Competitive Pressure
Playbooks that help you leapfrog AI-first rivals instead of reacting to them.
➤ Financial Constraints & ROI Uncertainty
Low-cost pilot templates plus a 3-to-6-month ROI tracker.
➤ Talent Shortage
“AI Optimized” role and hiring blueprints to grow in-house talent without six-figure hires.
➤ Cybersecurity & Risk
SMB-sized governance checklists adapted from enterprise-grade frameworks.
“Think of it as conveyor-belt progress for your AI-transformation.
You step on, you keep going, and you get compounding wins.”
—Ray East
How It Works—The Momentum Lab for AI-Optimized Leaders
WEEKLY "AI MOMENTUM" CO-WORKING SESSIONS
- Focused blocks with a facilitator on standby.
- Work on your AI-Optimization Plan while others are doing the same for their companies
- Turn procrastination into visible progress.
- Q&A Sessions at the top of each call.
MONTHLY CLARITY & STRATEGY LABS
- Reflect, reset goals, and align AI with revenue drivers.
- Stay laser-focused while others chase hype.
QUARTERLY GROWTH SUMMITS
- Virtual summits, guest experts, ROI hot-seats.
- Double-down on wins, course-correct fast.
CURATED ACCOUNTABILTY PODS
- 3-5 leader “boards of advisors.”
- 95% of members execute on projects that were once stalled.
THE VAULT
- Checklists, case studies, call recordings.
- Answers on-demand so you never lose pace.
Why Our Community Is Different
Founded by a Seasoned AI Strategist and Innovation Coach for Executives. Ray East brings and blends 30+ years of business innovation leadership and 3 years of hands-on AI transformation work.
Agentic Leadership and AI-Optimized Operational Model Frameworks. Apply powerful fact-based future proofing models to structure every initiative.
Execution-Obsessed Culture. We measure success by your execution of the AI projects you select, targeting at least an 85 % implementation rate.
Exclusive Peer Group. Non-techie founders & CEOs (typically $10-50 M firms), so every conversation is instantly relevant.
What Members Are Saying
"The AI-Optimized experience was awesome. By bringing AI into my role, I'm now saving around 25 hours per week in mundane tasks. I'm still in shock over it all. Ray is awesome. I got hands-on practice with AI tools, automation and prompts. I also learned new ways to manage business differently in light of AI."
— SUSAN OWENS // CHIEF OF LOGISTICS // SIMULINT
"Hey Ray, just had to share. The AI tools and strategies you have delivered are already making a huge impact on my company and on my clients. I’m seeing so much of what we're doing on our calls transform not only my business, but also my mindset. It feels like I'm getting so much value from you, and wanted to say thank you. I’m so grateful and appreciative!"
— ZACHARY BEUKEMA // FOUNDER // THE LIGHTHOUSE GROUP LLC
“Your program was one of best decisions I’ve made this year, Ray. Thank you for your help. Finally feel like things are coming together.”
— JOHN HENDERSON // CEO, STOCK ANALYST & TRADER // NYC
[ Time to Optimize My Business Now ]
“Ray was able to demystify complex AI concepts so that all staff, technical and non-technical, were able to understand them.
I left the sessions with a solid understanding of how to leverage AI tools in our day-to-day activities.”
Marc M. Lotti // Chairman & CEO // Simulint Corporation
For Over 30 Years, Ray East Has Been Trusted by Future-Forward Leaders at Visionary Organizations Including:
According to Salesforce:
Fully 70% of business leaders don’t believe their businesses have the skills to effectively and safely use generative AI.
Finally... Get the Clarity, Support and Momentum You Need to Optimize Your Business With AI
The AI-Optimized Founder℠ Mastermind & Community
Apply today to join a life-giving community of SMB business leaders who are optimizing for AI to grow their businesses in the disruptive Age of AI.
Your 14-day free trial gives you complete access to the AI-Optimized Mastermind.
In just two weeks, you can benefit from Ray East and/or invited experts in live workshops and build several automated workflows that save time and money each week... BEFORE committing to the program.
* You can cancel your trial at anytime within 14 days
** You can cancel your membership each year before renewal
The AI-Optimized Founder℠—The QuickStart Pack
$279 (once)
A Great Introduction to the System
APPLY NOW
Brigadier General Kevin Jacobsen
"Ray provided both a holistic and in-depth understanding of AI and more importantly, on how to operationalize the concepts. I highly recommend this training. Ray... BIG THANKS on a very well done and delivered workshop. You hit the mark on all fronts – great content, great delivery, GREAT job.."
Brigadier General // U.S. Air Force (ret)
Sean C. Higgins
"Ray, one of the most significant takeaways from the training was gaining insights on how to prompt more effectively. This skill is particularly vital in my day-to-day work, and I will strive to implement it to a greater extent to achieve better results."
Former CTO and Co-founder // Herjavec Group
Nicolas Hartmann
"The topics covering A.I were very well put together and I can’t think of anything that needs to be improved on. Once again, Ray, thank you for taking the time to teach us."
SOFTWARE ANALYST // SIMULINT
John Henderson
“Your program was one of best decisions I’ve made this year, Ray. Thank you for your help. Finally feel like things are coming together.”
Stock Analyst & Trader // New York City
Chris Busch
A few months ago, I came to Ray... and his strategies resulted in $200,000 a year of new business.”
Founder and CEO // LightQuest Media Universal
Lt. Col. Patrick Huested
"Ray somehow manages to see you deeply, connect the dots at a subconscious level and tell you who you really are. It’s super empowering. I think that's his deepest gift.” Chief Information Officer / Lt. Col. U.S. Air Force Retired."
CHIEF INFORMATION OFFICER // LT. COL U.S. AIR FORCE RETIRED
Her Excellency Dr. Aprille Trupiano
Ray helped me become more certain... so I can serve the people I am committed to serving.
PRESIDENT // A.T. INTERNATIONAL
But What if I'm Not a Tech Person?
